Easi-Set's Advertising & PR Services
Only through Easi-Set will you receive the benefits of a powerful national advertising and public relations program at a fraction of the cost of attempting it on your own. Our efforts continuously enhance our licensees’ leadership position in the market by increasing brand awareness.
By carefully selecting advertising outlets with documented readership among our target audience and sharing the cost of ads among the Easi-Set producers, we provide you with exposure to lucrative markets that would be prohibitively expensive for a single producer.
The advertising and PR programs create HOT leads sent directly to your sales staff twice a month. Our studies show that our Advertising & PR leads correlate to over 20% of sales. When you sign a license with Easi-Set, you will receive all leads in your territory for the past several years.
National Print Advertising: Trade publications are carefully selected by analyzing readership, reach, and previous performance. Advertsing campaigns are evaluated several times a year, and publications are added and dropped based on the cost-per-lead and the sales correlated to a given publication.
Internet
Marketing: Each
of our product lines has a powerful website, optimized
for search engines, that generates leads on a daily basis. The
websites also have Pay-per-click advertising on all major search
engines as well as ads and listings on appropriate websites. Our web
network generated nearly 50,000 unique visitors
in 2009.
Public Relations: We also have a strong public relations component in our marketing communications program. Press releases are issued routinely and our PR specialist stays in touch with our licensees regularly to develop any possibilities for future stories in appropriate media, at no cost to the licensee. Easi-Set routinely submits press releases to BusinessWire.com, also at no cost to the producer.
Marketing Support: We will provide guidance for your marketing efforts. We can help you make your website a better marketing tool and provide insights into any advertising you want to do in your local market. We also offer discounted graphic design services.
