Licensing Advantage | Products | Production Start-up | Continual Product Development
Marketing Support | Sales Training | Service | Let's Talk
Background
Easi-Set® was formed nearly three
decades ago to bring precasters all the advantages of economical
and rapid manufacturing diversification through the licensing
of proprietary products. We carefully select precast concrete
manufacturers and represent niche products that serve a variety
of markets. All of our products use proven, successful technology
and have design advantages that allow them to be produced at
lower costs and sold at higher margins than traditional products.
The Licensing Advantage
Licensing saves you both time and money by allowing you to enter the market with time-tested products that have definite design advantages. Easi-Set's® proven production and sales programs get you up and running with minimum risk and maximum marketing exposure.
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The Products
We have ensured our licensees both immediate and long-term results
by selecting only fully-developed products with proven design
advantages, manufacturing efficiency, marketability and growth
potential. Then they are skillfully promoted.
Production Start-Up
When you are ready, we provide extensive in-plant production training and product orientation for your key personnel. An Easi-Set® representative will visit your facility and provide production training in your plant, under your conditions and with your staff. Based on the complexity of the product, the training lasts from 2 to 7 days.
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Continual Product Development
Product improvements are a significant part of the Easi-Set® package.
This saves you time and the cost of product research and development.
We have a continuing R&D activity targeted to maintaining
product leadership in our industry. The product improvement team
meets weekly and is composed of representatives from Easi-Set
and our sister company Smith-Midland® Corporation
(VA).
Marketing Communications Support
Only through Easi-Set® will you receive the benefits of a powerful national advertising campaign at a fraction of the cost of attempting it on your own.
Our cooperative advertising program continuously enhances our licensees’ leadership position in the market. By carefully selecting publications with documented readership among our target audience and sharing the cost of ads among the Easi-Set® producers, we provide you with exposure to lucrative markets that would be prohibitively expensive for a single producer to reach alone.
We also have a strong public relations component in our marketing communications program. Press releases are issued routinely and our pr consultant stays in touch with our licensees regularly to develop any possibilities for future stories in appropriate media.
Our national advertising program is also accompanied by internet advertising, "pay-per-click" and web site support for your business. Customer inquiries generated by the Co-Op Program are sent directly to you twice a month.
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Sales Training
Easi-Set® provides sales training
tailored to your needs.
Sales training takes place in your market
with your customer. The Easi-Set® sales
trainer will assist you in identifying prospects, making the
sales presentaion and providing you the electronic sales presentation.
Service, Service, Service
Ongoing one-on-one service is another significant component of the Easi-Set® program. We are always available to assist you with technical, production and marketing support. We are as close as your phone or e-mail.
Let’s talk
To learn more about the many advantages of an Easi-Set® license, contact us today. We welcome the opportunity to talk with you personally and to provide you with more information about how your business can profit from an Easi-Set® license.
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